Pay Per Glance introduces CPM billboard advertising

December 13, 2007 by
Filed under: General, Reviews 

I just read an article from Popular Mechanics about the 10 concepts you need to know for 2008. The link goes to the “print” page because this page shows all 10 concepts on a single page instead of clicking through 11 pages filled with advertisements. At any rate, I was deeply interested in a new concept that I had not heard of before and that is Pay Per Glance. Researchers have been developing ‘webcam like’ sensors that will count how many people view their billboards, as well as for how long. Now I don’t want you to get confused about my negative post on Pay Per Play, because I feel that Pay Per Glance is a great idea if they can properly execute the concept. Google is set to make over $10 Billion this year from their CPC (cost per click) and CPM (cost per 1000 views) advertisements on all of their networked websites. It will be interesting to see if Xuuk can become ‘the Google of the real world.’ In all honesty, I think they will become a giant name in the billboard industry because from an advertisers standpoint; would you rather spend $xxxx on a billboard that you HOPE will get looked at, or would you rather spend $xxxx on a billboard you know will get seen by over 4000 people daily? The answer should be obvious, and I wish Xuuk and their EyeAnalytics the best of luck.

Here is a quote from Popular Mechanics:

The implications for the ad world are clear:

Comments

3 Comments on Pay Per Glance introduces CPM billboard advertising

  1. turtie on Thu, 13th Dec 2007 5:14 pm

    2. Great title for your website. Then again, it might take someone with some knowledge of UFC to make the connection :P

    And yes, I think Xuuk has a chance! Anything associated with Google has a chance . . . since Google has this thing we call the “midas touch”.

    Also, I subscribed to your site! A little on the orange side, but luckily I’m a fan of orange.

  2. James Pong on Fri, 14th Dec 2007 4:51 pm

    3. Yeah, Xuuk definitely has a chance, especially when Google’s watching.

  3. Internet Age on Mon, 16th Jun 2008 3:34 pm

    4. Interesting concept, lets see what happens, keep us updated.

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