StumbleAds Case Study

December 29, 2007 by
Filed under: General, Reviews 

StumbleAds is the paid advertisement section of the free Stumbleupon toolbar. I have always received ample amounts of free traffic from the use and abuse Stumbleupon technique, but I have never tested the paid version until now. I decided to do a $60 test run to see what kind of results I would get and report them here.

StumbleAds charges a set price of 5 cents per unique visitor that comes to your site. This is a great price because the visitors are selected from the niche you relate to. I put the $60 test run to my WordHugger site to see if getting 1200 targeted visitors I would be able to sell one page and make my money back. In my past experience, I have around a 1% purchase rate (for every 100 visitors, one buys a word at $60) so by this statistic I should sell 12 pages and earn $720 revenue. I assumed I might even get lucky and sell more because rather than having 100 unrelated visitors, I would have 100 targeted (

Comments

7 Comments on StumbleAds Case Study

  1. Link on Sat, 29th Dec 2007 1:43 pm

    2. I had pretty similar results that I wrote about on my site. I don’t think I, or you for that matter, were scammed though. I think it just further proves that StumbleUpon traffic isn’t all that great whether or not you pay for it.

  2. max on Sun, 30th Dec 2007 1:46 am

    3. Hey Collin,

    I used Stumbleupon.com for my past work, http://bedzine.com and received the same results. Zero sales for $500 of advertising. But you can’t blame it on StumbleUpon. They simply don’t have the “concentrated” audience you need for your product.

    I have, however, created a new site called http://sitehoppin.com that you can promote your new sites.

    Basically it’s a del.ici.ous and Stumbleupon.com mashed up together, it’s still in works but you can use it while we develop the technology. We are trying to aim for Web 2.5 where you combine the best technologies and make something new.

  3. Sudarshan on Sun, 30th Dec 2007 3:59 am

    4. It was not only you…even i had a bad experience with it..LOL but i spent only $10 for it though….All the visitors were untargeted and as you said they were like robots…Lets see if someone says our reference is wrong

  4. Jordan Pearce on Sun, 30th Dec 2007 9:36 am

    5. The same thing happened to me. I’m not sure how they calculate that you pay for a certain amount of visitors yet deliver less than promised.

    You should email this post to Stumble and let them know what people are saying about their Stumble paid advertising experience.

    Stumble is better for promoting than it is for sales for sure.

  5. Adrian Corscadden on Sun, 30th Dec 2007 11:42 pm

    6. Google analytics will often miss a decent number of hits because it doesn’t account for people running script blocking plugins.

  6. Mitch at Money News on Tue, 1st Jan 2008 4:28 pm

    7. You might have been better off buying stumbles at that rate, and setting up cpm ads so that you get money regardless of if they click anything.

  7. Sally on Mon, 14th Jan 2008 1:34 pm

    8. Well the verdict is a definate no go for stumbleupon
    then!

    Sally :)

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