Build links with DP Coop

January 29, 2008 by Collin LaHay
Filed under: Link Building 

A few years ago the giant forum we know today as Digitalpoint developed a mass link exchange program called the DP Co-op Advertising Network (aff). After signing up, you then add 3-5 links on every one of your pages, and this earns you more linking power (coop weight). The more weight you have, the more links to your site you receive from other members in the coop. You can choose up to 15 anchor texts and there are over 30,000,000 available links in the network today. Sites have been using it to rank #1 for “Debt” “credit cards” “bankruptcy” and “loans.” Such a simple method is allowing them to outrank massive authority sites like Wikipedia, but the main concern is how long will this gravy train last and when will Google do something about it?

Google staff already know about the network, but have not yet done anything to prevent people from quickly ranking for popular terms. I just want to clarify that I would NOT recommend this technique to anyone that is going to be doing a long term link building campaign for their blogs, but I would recommend it for “made for adsense” sites, and even blackhat/greyhat temporary high profit earning sites.

Now while the coop has existed for years, it has only recently been in the news again when it has had a few popular posts inquiring what Google is going to do about it. To see some negative posts about it, you can check out BlogStorm’s say as well as a another post about it.

I can tell you that I will not be running the DP Coop on my blog, but I will be using it for a few of my other websites.

Do any of you use the coop, or have any of you used it in the past?

To make more money blogging, continue reading the rest of the link building series in the Link Building Cookbook.

Comments

14 Comments on Build links with DP Coop

  1. Seo on Tue, 29th Jan 2008 11:51 am

    2. this is not new but okay for MFA sites as you suggested. always thing about BH / WH and nevery mix the methods up on one and the same site

  2. Sudarshan on Wed, 30th Jan 2008 11:10 am

    3. Looks like a good idea…but wont it look like a spam!! I wonder how google have left it so long

  3. Affiliate Confession on Wed, 30th Jan 2008 11:20 pm

    4. This sounds a little like TNX.net . I did a review for them a week or so ago.

  4. paulette on Thu, 31st Jan 2008 11:10 am

    5. Thanks for the info. I wil use it for future reference.

  5. Zander Chance on Thu, 31st Jan 2008 12:53 pm

    6. A word of warning.. Google knows all about the co-op, and they’re quietly penalizing sites that use it. I had a site that was a PR5 dropped to a PR0 during the October 2007 PR update. This site was 100% white-hat, and the only dubious thing going on was the co-op.

    A conversation with a Google employee confirmed what I suspected, and I promptly removed it from my site. I then filed a reinclusing report, and my PR came back a week later!

  6. Danny @ MarketTreasure.com on Thu, 31st Jan 2008 3:07 pm

    7. What is reinclusing report?

  7. Collin LaHay on Thu, 31st Jan 2008 3:10 pm

    8. If you get penalized, you can try fixing your mistakes and asking Google to remove the penalties.

  8. The Link Building Cookbook | Make Money Blogging on Wed, 13th Feb 2008 8:16 pm

    9. [...] Part 20 – Build links with Digitalpoint Co-op [...]

  9. paulette on Sun, 24th Feb 2008 9:05 pm

    10. By the way, how much is the probability of its success?

  10. Mahmoud on Mon, 24th Mar 2008 10:04 am

    11. do you get penalized if you are only selling links in the footer of your site to coop sites?

  11. Collin LaHay on Mon, 24th Mar 2008 1:28 pm

    12. There is no way to know, as Google is the only one who decides who gets penalized. I wouldn’t risk it if you are worried about it.

  12. melc on Tue, 13th May 2008 6:53 pm

    13. is it worth it?

  13. Collin LaHay on Wed, 14th May 2008 1:38 pm

    14. Depends on the site, just be aware of the risks.

  14. allxclub review on Tue, 7th Jul 2009 11:48 pm

    15. that’s some serious black hat link building

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