It is not “fast” to build a store. The eBay products don’t constantly stay updated. They have to run a cron job, which means when a user clicks on an eBay item, it might be expired already.

The template engine is based on SMARTY, which is a PHP template engine. I dislike smarty a lot, and the templates it comes with are ugly and generic. They’re like bad WP templates.

Oh, and the install system is barely functional. Since it uses the Zend engine(I believe to obfuscate the php code), it requires you to upload the whole thing in binary mode. Which, most FTP clients don’t default to. Also, if you don’t remember to CHMOD the proper files before installing, your install won’t work properly. It will install and let you log in, but it will bomb out in the admin panel.

Last, the software when you get it to work, it is dog slow. You have to setup separate product import settings for each category and such. It takes probably 5ish minutes per product import of say 100 products. I would estimate that to have a non-spammy looking store setup it would take over an hour. Then, you would really need to look at building 20-50 pages of unique content in hopes that it would balance out the scraped affiliate datafeed products.

Oh, and forget any kind of nice Wordpress integration. This software is very much its own thing and doesn’t even pretend to integrate with anything else at all.

All of that being said, this would probably be a good piece of software(warts and all) if you wanted to get a parked domain with traffic to get indexed(possibly) and making you some affiliate money. Otherwise, this software is a big bag of hurt for anyone else.

What I can say is that they provide excellent service and refunded my money quickly. They also have an active community around the software, so if you are dead set on getting it, there is support available if you’re willing to put up with everything I mentioned above.