Link Building with Expired Domains

September 8, 2008 by Collin LaHay · 22 Comments
Filed under: Link Building 

A very powerful link building technique that few people talk about is buying existing websites/domains and then redirecting them to your own website. There is a thing called a “301 redirect” which tells the search engines that your website has moved domains permanently, and it forwards all of your ranking and backlinks to the new domain. A perfect example of this is the 301 redirect I setup to send mixedmarketarts.com to CollinLaHay.com.

All of my rankings will eventually transfer over to the new domain, and mixedmarketarts.com will rank no more.