Link Building with 404 Pages
You don’t see Google giving out many link building tips of their own, but that is indeed where this little information nugget came from. Matt Cutts from Google has a post about how Google Webmaster Tools shows your incoming 404 pages (people who link to a page on your site that doesn’t exist, such as CollinLaHay.com/boogers58125/), and how Google Webmaster Tools will show you which pages are sending these links, so you can contact them to quickly fix the link.
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